Welcome to the world of

THE BRIEF

Queue is a streaming service competing with the likes of Netflix and Hulu. In addition to movies and syndicated TV, they offer exclusive content that viewers can’t find anywhere else.

One of their new titles is a new original series, called awAIke. Our job is to entice people to sign up for QUEUE by luring them in with a campaign about awAIKe.

PROJECT: awAIke

In the not-too-distant future, Iris awakens from a coma to find herself in a world overrun by robots. Iris discovers companionship with Dola, an AI who insists she can help Iris navigate this strange new world. The pair soon find themselves in an unlikely romance. Is love beyond the bounds of humanity possible? Or is Dola's perfectly matched, almost algorithmic persona a little too good to be true...

THE STORY

The prevalence of online deception and the blurring of human-AI interactions in the digital age creates fertile ground for narratives that explore trust, identity, and the potential for being deceived or disillusioned by AI.